Are you as good a franchise leader as J Patrick Doyle

ARE YOU AS GOOD A FRANCHISE LEADER AS THIS MAN?

ARE YOU AS GOOD A FRANCHISE LEADER AS THIS MAN?

 
In the first of a series of Leadership Snapshots, we look at the man who headed off a potential social media disaster for Domino’s within weeks of taking up the position of CEO, completely changed Domino’s pizza recipe in 2010, and has taken Domino’s share price to new heights. Then we give you the chance to find out how you match up in our one-minute Leadership Skills Test.
 
Leadership Snapshot: J Patrick Doyle, President and CEO, Domino's

Leadership Skills Test:
Could you run the largest pizza franchise in the world?
 
Answer the four multi-choice questions below. They are all related to the leadership style and problem solving ability of J Patrick Doyle, President and CEO of Domino’s Pizza based in Ann Arbor, USA. What would Doyle have done? The answers are at the bottom of the page.
 
 
1.  Just after you’ve started as CEO of Domino’s, a social media crisis goes viral after two franchise employees place a video of their shenanigans on YouTube. What do you do in response?
 
            a.   Nothing – they’re just kids, and the whole thing will go away in                    time
            b.   Come down on them like a ton of bricks with a lawsuit to                            ensure this sort of thing never happens again
            c.   Create your own video addressing the issue and invite                                  Domino’s customers to voice their opinions in live Twitter and                    Facebook feeds on the Domino’s website
 
2.   Domino’s franchisees set up their own franchisee association to              represent their interests. What do you do in response?
 
           a.   Ignore them – only the disaffected franchisees will get                                 involved in the association, the rest will get on with making                         money
           b.   Not only recognise them but give them representation at                             Domino’s branding meetings
 
3.    Who do you as CEO serve first?
 
           a. Franchisees
           b. Customers
           c. The Company
 
4.   What is your primary focus as CEO?
 
           a.   To increase Domino’s overall sales and market share
           b.   To reduce the Domino’s parent company debt levels
           c.   To increase Domino’s share price
           d.   To increase Domino’s franchisees’ profitability in conjunction                      with all of the above


Answers:
 
1.   c   Doyle effectively defused the whole situation by responding                       openly and positively
 
2.   b  Doyle is famous for his collaborative, relationship-driven approach             to leadership
 
3.   a  Doyle has said he serves the franchisees first, because if they’re                 happy, the customers and the company’s shareholders will be                     happy
 
4.   d   Doyle has been particularly successful since 2010 in increasing 
            franchisees' gross margins as well as their sales and market                      share - no mean feat! - and also increased Domino's share price                  by 110% in 2011 (it has dropped back a bit since but is still well                  above where it was when he took the helm in 2010)

Robin La Pere no ordinary business and franchise consultant

My name is Robin La Pere of No Ordinary Consultants and I have worked in the franchising industry for more than 20 years. 

I have been a franchise manager, CEO and franchisor, and am now working as a franchise consultant with a number of franchisors to help them develop their strategies, improve their franchises and grow their networks.

If you'd like some help in developing your franchise leadership and lifting your franchisees' performance, contact me for a free Initial Consultation.


Relevant Articles

The Business Model Canvas for the franchising industry
A major strength of franchising is that it’s based on tried and true business models. Trouble is, in this fast-changing business environment, what’s tried and true one year may be tired or irrelevant the next.

Not surprisingly, one out of three franchisors is concerned about the viability of their business model.

The 'Business Model Canvas' has emerged as a powerful tool for developing and updating business models.  Recognising that franchise businesses differ in several ways from other business types, I have come up with a new version of the Business Model Canvas designed specifically for franchises.

Send me your email and I'll email you my e-book The Business Model Canvas for Franchisors: 

First Business Model Canvas for Franchisors ebook

 
In the first of a series of Leadership Snapshots, we look at the man who headed off a potential social media disaster for Domino’s within weeks of taking up the position of CEO, completely changed Domino’s pizza recipe in 2010, and has taken Domino’s share price to new heights. Then we give you the chance to find out how you match up in our one-minute Leadership Skills Test.
 
Leadership Snapshot: J Patrick Doyle, President and CEO, Domino's

Leadership Skills Test:
Could you run the largest pizza franchise in the world?
 
Answer the four multi-choice questions below. They are all related to the leadership style and problem solving ability of J Patrick Doyle, President and CEO of Domino’s Pizza based in Ann Arbor, USA. What would Doyle have done? The answers are at the bottom of the page.
 
 
1.  Just after you’ve started as CEO of Domino’s, a social media crisis goes viral 
      after two franchise employees place a video of their shenanigans
      on YouTube. What do you do in response?
 
            a.   Nothing – they’re just kids, and the whole thing will go away in time
            b.   Come down on them like a ton of bricks with a lawsuit to ensure this 
                  sort of thing never happens again
            c.   Create your own video addressing the issue and invite Domino’s 
                  customers to voice their opinions in live Twitter and Facebook
                  feeds on the Domino’s website
 
2.   Domino’s franchisees set up their own franchisee association to represent 
      their interests. What do you do in response?
 
           a.   Ignore them – only the disaffected franchisees will get involved in the 
                 association, the rest will get on with making money
           b.   Not only recognise them but give them representation at Domino’s 
                 branding meetings
 
3.    Who do you as CEO serve first?
 
           a. Franchisees
           b. Customers
           c. The Company
 
4.   What is your primary focus as CEO?
 
           a.   To increase Domino’s overall sales and market share
           b.   To reduce the Domino’s parent company debt levels
           c.   To increase Domino’s share price
           d.   To increase Domino’s franchisees’ profitability in conjunction with all of 
                  the above


Answers:
 
1.   c   Doyle effectively defused the whole situation by responding openly and 
           positively
 
2.   b  Doyle is famous for his collaborative, relationship-driven approach to 
           leadership
 
3.   a  Doyle has said he serves the franchisees first, because if they’re happy, the 
           customers and the company’s shareholders will be happy
 
4.   d   Doyle has been particularly successful since 2010 in increasing 
            franchisees' gross margins as well as their sales and market share - no
            mean feat! - and also increased Domino's share price by 110% in 2011 (it                  has dropped back a bit since but is still well above where it was
            when he took the helm in 2010)

Robin La Pere no ordinary business and franchise consultant

My name is Robin La Pere of No Ordinary Consultants and I have worked in the franchising industry for more than 20 years. 

I have been a franchise manager, CEO and franchisor, and am now working as a franchise consultant with a number of franchisors to help them develop their strategies, improve their franchises and grow their networks.

If you'd like some help in developing your franchise leadership and lifting your franchisees' performance, contact me for a free Initial Consultation.


Relevant Articles

The Business Model Canvas for the franchising industry
A major strength of franchising is that it’s based on tried and true business models. Trouble is, in this fast-changing business environment, what’s tried and true one year may be tired or irrelevant the next.

Not surprisingly, one out of three franchisors is concerned about the viability of their business model.

The 'Business Model Canvas' has emerged as a powerful tool for developing and updating business models.  Recognising that franchise businesses differ in several ways from other business types, I have come up with a new version of the Business Model Canvas designed specifically for franchises.

Send me your email and I'll email you my e-book The Business Model Canvas for Franchisors: 

First Business Model Canvas for Franchisors ebook

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