I started in marketing as a copywriter for one of the world’s biggest advertising agencies. This was in the days when advertising was still in its heyday, still working, still relevant. There were just a handful of media options – TV, radio, newspaper, magazine, outdoor.

I began to see the future when I was fortunate enough to be offered a job at one of New Zealand’s first direct marketing agencies. They did things differently, using new concepts such as “relationship marketing”, “database mining” and “direct response”. I loved it because, for the first time, you could actually measure the effectiveness of your marketing and use that information to make it better and more relevant to the customer.



In today’s connected world, the opportunities to engage with your customers are even greater – and I find that tremendously exciting, don’t you?