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Australian and New Zealand franchises are lagging behind in AI adoption – will it make us less competitive?

9 out of 10 companies around the world believe that implementing AI will be essential to gaining a competitive edge, according to a recent study by MIT Sloan Management.

 

But that’s not what I found, in the absence of any data on AI adoption by Australian and New Zealand franchises, when I surveyed 20 random franchises across a range of industries in Australia and New Zealand. Only 7 (35%) had implemented or were planning to implement AI as part of their forward strategy.


Does that mean that the other 13 are waiting for the hype to die down before deciding whether AI would add value to their businesses? And if that’s the case, might their AI-adopting competitors get the jump on them? 


Uses of AI as applicable to franchising


To be clear, in referring to AI adoption I’m not talking about franchises which have started using AI by default because their email, financial management and other providers have added AI to their software. We’re all doing that without being aware of it in many cases. I’m talking about businesses which have consciously made the decision to implement AI as a strategic imperative.



Source: Exploding Topics

That decision has already been made by US franchises, according to Jack Monson of leading franchise marketing firm Brand J. There was standing room only at a session he gave on AI at the 2023 IFA Annual Convention.

Franchising in the US leads in AI adoption



“We hear all the time that ‘Franchising is slow to adapt’ or ‘Franchising is late to the game’,” he says. “Not this time. There’s something different happening now. There are many people in franchising way ahead of other industries when it comes to AI.” 

But while the findings of one study show that 91% of businesses currently using AI say it’s made their businesses more successful, 30% of employers globally cite security risk as their biggest concern about AI in the workplace. Increased margin of error, impact on the team’s work quality and/or productivity, and the risk of losing intellectual property also ranked high on the list of concerns. 


Do the benefits outweigh the risks? One of the reasons for slow AI adoption by Australian and New Zealand franchises may be a dearth of quality information and advice specifically for franchisors. In fact, the industry’s peak bodies, the Franchise Council of Australia (FCA) and Franchise Association of New Zealand (FANZ), only recently added AI to their annual convention agendas.

Robin La Pere No Ordinary Franchise Consultant

I have always been a proponent of innovation and continuous improvement in franchising and will be presenting a series of articles, tips and recommendations on the benefits and applications of AI in franchising.


Watch this space for the next in the series and don’t hesitate to subscribe to my free email newsletter if you haven’t already. I offer a free Initial Consultation for those wanting to discuss their specific needs and possible solutions.

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