Monetise your Intellectual Property.
Got a great product, service, invention or even just a great idea?
1. Licensing your IP
Licensing your IP allows others to use your patent, trademark, copyright, design or know-how in return for fees, royalties, or both. It creates scalable, recurring income while you retain ownership — without the cost and complexity of manufacturing, marketing or distribution.
2. Selling your IP
Selling (assigning) your IP outright means transferring full ownership to another party in exchange for a lump-sum payment. It provides immediate capital and can be ideal when the IP no longer fits your strategic direction or you prefer a clean, one-off return.
3. Franchising your
business model
If your brand and business processes (which rely heavily on trademarks and know-how) are proven and replicable, you can license your entire business system to franchisees. This enables rapid expansion using their capital.
4. Strategic partnering
Strategic partnering involves working with another organisation that brings complementary skills, resources or market access to your intellectual property. Instead of building everything yourself, you leverage each other’s strengths to grow faster, reduce risk and unlock opportunities that would be difficult to achieve alone.
5. Digital monetisation
Digital monetisation turns your intellectual property into scalable online products such as courses, subscriptions, platforms, apps, memberships and tools. Once created, these assets can generate ongoing income with minimal marginal cost.
6. White labelling
White labelling allows another business to sell your product or service under their own brand, while you remain the creator and supplier behind the scenes. It enables rapid market expansion, higher volume and predictable revenue without the cost of building your own sales and marketing channels.
Pastoral Robotics
AGRITECH | NEW ZEALAND
Developed proprietary technology for improving productivity and reducing environmental impact in the dairy industry. I worked with them to secure institutional investment, license contractors to provide their solution and form a joint venture partnership with a major fertiliser supplier.
Visa
TECHNOLOGY | INTERNATIONAL
Visa doesn’t make or issue credit cards — it licenses its payments network technology and brand to banks and financial institutions worldwide. As Marketing Manager of a major bank, I sat on the Visa New Zealand Marketing Committee and learned how this unique licensing system works.
Qualcomm
TECHNOLOGY | INTERNATIONAL
You may not have heard of this owner of critical IP for 3G, 4G and 5G wireless technology but if you are one of the 5.4 billion people who own mobile phones, you're probably using their patented tech right now. This licensing powerhouse generates billions annually from technology royalties.
Les Mills BODYJAM®
FITNESS | INTERNATIONAL
Through a licensing model, fitness clubs pay for choreography, music and instructor training, enabling New Zealand-based Les Mills to scale to over 20,000 clubs in more than 110 countries, while helping licensees improve member engagement, retention and recurring revenue.
Step 1:
LicenseSmart Online IP Assessment
- Take the quick IP assessment
- Receive a free Initial Readiness Report in just 5 minutes
Step 2:
30-minute Free Initial Consultation
- Complimentary one-on-one review and strategy conversation
- Receive high-level clarity on your IP’s potential
Step 3:
Formal IP Audit & Strategy Session
- Analyse and define your commercialisation path
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- Receive a customised plan to monetise your IP
Step 4:
IP Formalisation & Packaging
- Document your systems and secure your legal rights
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- Prepare your IP for the market with high-quality documentation
Step 5:
Partner Identification & Pitching
- Target potential licensees and present your value proposition
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- Attract partners and negotiate licensing agreements
Step 6:
Deal Negotiation & Agreement
- Take the quick IP assessment
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- Receive a free Initial Readiness Report
