Our latest e-book tells the story of a humble burger joint started in Washington DC back in the 1990s that has gone on to become a phenomenon in the United States and Canada – and is now taking on the world!
Along the way, the burgers and the brand picked up a cult following and legions of fans, including former President Barack Obama.
The night before the opening of their first restaurant in London, hungry fans queued outside their door and around the block to be among the first to sample the legend in Britain.
This brand new ebook reveals the 10 secrets of their success – secrets that will surprise you – including:
- How saying no to the President of the United States won them fame and a fan for life
- How the founder was against franchising to start with but had his mind changed for him – and the rest is history
- How they let the product – and two very special champions – sell franchises for them
- What the Brits think of their burgers
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How to Build a Cult Following For Your Business
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