How I’ve revolutionised the franchising and licensing process—without compromising on quality
1. Smart technology and automation
Technology and AI aren’t just changing the franchising, licensing and business scaling game—they’re completely rewriting the rules. And that includes the smarter and more cost-effective way I can help you to franchise your business, license your product, or revitalise your franchise.
2. A virtual team of 16 experts in their fields
I’ve employed many teams over the years and I know how they add to a business’s overheads—and the fees they have to charge their clients in order to stay in business. Instead, I work with the assistance of hand-picked legal, marketing, financial and operations specialists on an as-required basis. That keeps my overheads—and my fees—to an absolute minimum.
3. Everything you need—and nothing you don't
My approach strips away the fluff and focuses on what actually drives franchise success – from airtight legal documents, manuals and compelling recruitment tools to proven systems, smart tech and experienced training and support. I'll even guide you to develop much of your franchise or licensing yourself, if you wish. No project is too big or too small.
4. 25+ years of real experience that really makes the difference
What's my point of difference? I’ve actually managed and owned businesses and franchises. Which means I understand exactly what you’re going through as a business owner or franchisor. I have business qualifications at MBA level. I have also had remarkable success as a franchise and licensing consultant, as one of my clients confirms below.
"Robin was more than just a consultant. He was a trusted ‘partner’ in the success of our business, helping us grow by 500% in just three years."
Gavin Hunt, Executive Director, Signature Homes
New Zealand Supreme Franchise Award Winner
Deloitte Fast50 Winner
Some of the extraordinary brands I’ve worked with
THE WORLD'S 2ND LARGEST AD AGENCY
I was a senior copywriter (twice) for DDB, one of the world's largest advertising agencies. My clients included American Express, Panasonic and Singapore Airlines.
NEW ZEALAND'S LARGEST HOME-GROWN HOUSING BRAND
During the four years I consulted to Signature Homes, I re-engineered their franchise model and helped to grow sales by 500%
BUSINESS EXCELLENCE FOR MAJOR FRANCHISE
I developed a Business Excellence Programme for Fletcher Aluminium, New Zealand's leading window and door franchise.
LARGEST HOME-GROWN PIZZA FRANCHISE
I was involved in Hell's original franchise and marketing development, helping to deliver New Zealand's largest pizza franchise after Domino's and Pizza Hut.
ONE OF HONG KONG'S BIGGEST PROPERTY GROUPS
As General Manager Retail for Hong Kong-based Sino Group, one of Asia's largest property companies, I worked with some of the world's largest franchises.
MAGIC MEMORIES: WHAT'S MAKING YOU SMILE?
The world's largest provider of innovative photography solutions for the attractions industry contracted me to troubleshoot and review their licensing systems
AUCKLAND'S FINEST: THE PROMENADE MISSION BAY
As marketing consultant to Auckland's finest beach, park and cafe precinct, I was responsible for branding, promotions and event management.
FRANCHISING AT CORPORATE SCALE
As National Franchise Manager for Fletcher Building—then New Zealand’s largest company—I gained hands-on experience leading a national franchise network.
FROM COMPLEXITY TO CLARITY
I didn’t just write operating manuals for New Zealand's largest portable accommodation provider. I turned complex systems into clear guides that franchisees can really use.
AMERICAN EXPRESS: DON'T LEAVE HOME WITHOUT IT
Working on the American Express account at DDB taught me what it means to build a brand that’s not just known, but trusted.
BUILDING WITH PZAZZ
I transformed a smart idea into New Zealand’s first national home renovation franchise. Together with my business partner, we developed a powerful brand and set a new standard for home renovation.
A MASTERCLASS IN FRANCHISING
My involvement in Fletcher Building's Franchising Best Practice Study Tour was a masterclass in international franchising from top executives at McDonald’s, Ford, Caterpillar and other world-class franchises.
Need a little or a lot of help? I’m here for you.
I’m Robin La Pere. You’ll find I’m no ordinary business, marketing and franchise consultant.
To talk with me about getting the help you need to futureproof or grow your franchise or franchise your business, call or email me or send off the form at right. I’m based in New Zealand but I work with clients from all over the world. I look forward to hearing from you!
