Technology has been described by Entrepreneur magazine as “an advantage which small businesses are benefiting from more than ever”. But “franchising has been slow to adapt”, warns the magazine. We look at franchises which have led the way – and the gains they’ve made as a result.

Today, with more than 1,200 franchisees in 12 countries around the world, Farid credits much of the franchise’s success to technology such as point-of-sale, sales management and video training systems. Recently, Edible Arrangements developed mobile dispatch apps that will manage at least half of the franchisees’ orders this year.

And now, Farid plans to share his technology secrets with other franchise organisations. But the uptake by those organisations has been frustratingly slow.

Accor was successful in implementing its ground-breaking digital strategy because it involved customers, employees and partners – including franchisees – in its digital strategy. 

The company’s “Mobile First” strategy acknowledged that more and more customers are using mobile devices, such as smartphones and tablets, to book their hotel accommodation and manage their stays. “Customer Centric” optimised Accor’s databases to provide personalised services and followup, while “Seamless Journey” made the whole customer experience easier with electronic payment solutions and one-click booking. Meanwhile, “Employee Friendly” provided staff with tablets and smartphones to make it easier for them to deliver better, faster service, and “Owner & Franchise Centric” provided the real-time information required to make dynamic on-the-spot pricing and revenue management solutions.